Yaeji releases self-directed video for new single ‘booboo’

American producer Yaeji released a music video for her new single booboo. Yaeji directed the video herself. It features a crew of the artist’s friends raving amidst a storm, set to the backdrop of booboo’s thumping bass and club beats.

booboo is Yaeji’s first release of 2024, on the heels of her initial full album which debuted in spring 2023 through XL Recordings. The tracks features an interpolation of her breakout hit, Raingurl. 

booboo was born from her reconnection with the dance music scene that initially sparked her journey, finding renewed harmony between her mental, physical, and emotional states while surrounded by her community. The track first made waves when Yaeji performed it during her Boiler Room set earlier this year.

Watch the music video below.